This essay was inspired by the question “what is yoga?” Texts describe the answer differently, so generalisations are often misleading, but one common theme across yogic traditions is inward focus. As a result, the basic aim is self-inquiry. Ironically, defenders of traditional yoga – as well as its critics – tend to focus on what other people do instead, imposing norms through definitions of yoga. Drawing on quotations from traditional texts, the essay argues that censuring others in the name of authenticity is therefore the epitome of “unyogic” conduct.